Website
LK Borrowed by LK Bennett was CaaStle’s first clothing rental subscription with a UK brand.
I wrote all the copy for the site (as well as emails, welcome kit, and other launch assets) adhering to LK Bennett’s brand voice and establishing copy guidelines and templates for future client implementations.
I helped bring one-time rental to Altuzarra.
I collaborated with the UX and design teams to implement the one-time rental service, Borrow, on Altuzarra.com, ensuring that the copy and design aligned with their brand guidelines—from the product description pages to the How It Works page and FAQs.
I also regularly wrote copy to refresh the homepage for each new launch, aligning with the emails I crafted.
Product copy
I wrote product copy for an assortment of designer, contemporary, and accessible fashion brands, in addition to creating a comprehensive product copy glossary resource for the copy team. This experience allowed me to assist in the development and implementation of an AI-driven product copy solution, significantly enhancing workflow efficiency and reducing production time.
